The Making of Quilters Collateral Part VIII

Hey Things are going a bit faster now that Chrissie and Roger have given the final approval of the logo.

Yesterday I made up a quickie business card, Chrissie gave three suggestions and today I have completed it.  Those dratted PhotoShop paths. Haven't done them since 2007. But, it all came back and I created a path around the logo, made an EPS file and loaded it on the sepia (see leather) background and the white around the logo disappeared.

Voila!

Here 'tis.

The 2011 Quilters Musical Show Business Card

Next up for me will be the start of the poster, then the postcards and finally the Constant Contact email about the show.

If you want to see the emailer, let me know at ljd@lorrenedavisdesigns.com - I'll make sure you get a copy.

The Making of a Quilters Logo PART VII

Next.... tuck the threads of the 'Q' away... good idea. Make them black... better. Make them the same thickness... more of a challenge... 


So now we need to have some words around the logo .... lets people know a bit of what the show is about. Now THAT is a very good suggestion...

I sent Chrissie three different views and she and Roger sent me back some minor changes.  I did this today and sent it off to them.   We'll see ....

The Making of Quilters Logo PART VI

Now we are on to a flier that Chrissie (Madam Director of the winter 2011 musical, Quilters) wanted for the El Dorado County Fair last weekend.

The fair was awesome this year, by the way, the weather was Spring-ish, a light breeze and the chicken display was so incredible.  If I knew how to upload photos from my camera I would post them now. LOTs of chicken photos. They can be so beautiful....
don't take my word for it. Go to your county fair this year and check them out....  Okay, okay, on to the Quilters flier.

Chrissie wanted to have some pertinent info on the flier: dates of production, where to get tickets/more information, audition dates, call-back dates and the logo (of course). To keep costs down, she wanted everything in grey scale.

Well, one of the most important facets of the flier and future poster was the font style.  The show takes place during the 'westward ho' time of our country and all the fonts during that time were .... well .... old time-y.

In other words BUSY....! Yikes, we want people to read the words, go out and audition or go and see the show.  So, I made an administrative decision.  Eurostile.  It took me quite a while to pick out the right shape 'Q' for the logo in the first place.  I was following the sketch that Roger Filippelli (madame director's husband and artist extraordinaire) drew. Then I had made the Q taller in InDesign to allow the faces of the future actors in the show to be inserted.  Part of me felt that the font was the least important part of the whole package and HAD to be easily read.  ... well, duh?

So, yours truly was exceptionally lucky. Chrissie liked it on the first go round, except for one spelling error.  And, I felt that I needed to add the Imagination Theater's website. After those two fixes we had a two sided flier.

What'cha think?

 Clarity IS lost when converted to a small dpi image.
Oh, well.... here 'tis.

The Making of a Quilters Logo PART V

Okay, so Chrissie (The Director of the musical) and I got together again recently and worked on this logo thing-y.  She had some really great ideas on how she wanted the pattern to be placed inside the Q. We sat at the computer and came up with a very cool look.

Then she took a gander at the old time-y wagon that I had turned into a sepia tone inside the Q.  She had me fade out a bit of the building behind the wagon and - voila!  Perfection.  The colors look like fabric, the log cabin block pattern is recognizable and the colors are what she chose.

So thus far we have a logo for the show.  Until the show is cast.... and then I will be inserting photos of the actors inside the hollow area of the Q.

I am very happy with the whole look.

Next on to a greyscale quarter page flier.....

The Making of a Quilters Logo PART IV

So, we are still working on this logo... I would like to really get this down soon. Chrissie and I are meeting tomorrow for about an hour to put the finishing touches on the logo. After that we'll play with the rest of the image.

In the mean time .........

I got to run away for a few days to South Lake Tahoe.... our Sacramento Regional polymer guild, Clayville-California had a retreat at the incredible Zephyr Point Conference center. I had four glorious days of making new big bead necklaces and the inspiration was all around us. There is a new African Mud Cloth technique I need to make. A great artist by the name of Kim Swearington from Reno gave a demonstration on her development of this art form. I have already new ideas on how to tweak this technique that will fit my needs as an artist. So..... anyhooo, back to Quilters.

The next review by Chrissie and Roger mentioned that the quilt patches should be larger inside the Q... so that is what I've worked upon.  The quilt is no longer 'balanced' because I had evenly spaced the blocks to fill the area in my last post.  But, quilts aren't truly perfect ... now are they?

Also, I made the 'cloth' texture deeper.  When the logo is reduced to, say business card size, the texture just might still be visible.  So here it is so far...

And then I had to play.....

Now off to a Gallery meeting and then dinner.

As usual..... 'nuff for now.